WHO OWNS THE COPYRIGHT?
Unless you have obtained a copyright, all photographs are owned by the photographer. Image licensing is where you purchase the rights to use a photo and gain permission from the photographer to use them in a specific way. The photographer sets certain terms & conditions that must be met in order for the image to be used. Depending on the type of use, you may need to purchase additional licensing to use the images in your marketing plans. This license will typically include: type of use, location and other restrictions that are set by the photographer. It is important to understand the terms of your license so you are fully aware of what you are actually purchasing and you do not violate any copyright laws. Think of it this way - purchasing a song on iTunes! When you buy a song from an artist you do not now own the copyrights; you have only paid a small fee to listen to it for personal use.